The business end of writing
Image via Flickr Creative Commons, courtesy of Lane Pearman
I know a lot of authors feel overwhelmed in the digital age of publishing and that is perfectly understandable. But today I would like to pan back and maybe offer a refreshed perspective to keep you pressing.
Today we face the challenge of creating a brand. But you might be thinking, “What exactly is a brand?” There is a lot of misinformation floating around so that is a reasonable question to ask.
A brand is the power of a name to drive sales. Our name alone compels action.
No easy task. Overcoming inertia is critical for any author who wants to make a living doing this writing thing. In an age of instant? This is going to take a while, but hopefully I can help 😉 .
The Struggle is NOT New
Publishers have always struggled to help authors…
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